
McDonald’s buys product placement on Las Vegas morning news (via Slashfood)
“…At Fox affiliate, KVVU, morning anchors now display plastic cups of McDonald’s iced coffee on the podium, where a station-branded coffee mug used to sit. They hardly ever touch these cups, and the printed-on labels are angled for best viewing. The station readily admits that it’s a sponsored promotion and defends the practice by saying that they cups don’t come out until they start airing the lighter morning news at 7 a.m.”
